This feature was launched in conjunction with the increasing popularity of Instagram Live amid the Coronavirus pandemic. “Instagram Live experienced a growth of 70% compared to last month,” said Head of Product Instagram Vishal Shah told Mashable. To start donating via Live, open the Instagram app on your mobile phone then tap the camera icon on the top left. At the bottom of the screen select the Live option, tap Fundraiser and select the non-profit organization you want to support. Instagram says 100% of donations collected will be given to user-chosen organizations and they do not charge any fees from the donations. Instagram previously had a sticker donation feature available on Instagram Stories since May 2019. But this new option made the fundraising process more interactive and brought several new features. For example, by looking at how many people have contributed, as well as seeing the number of donations collected. Users running Live Donation can also thank their supporters in real-time by tapping the ‘Wave’ icon on the screen. The range of live donation features is quite extensive because it is built on the Facebook donation system that has partnered with more than 1 million non-profit organizations. Shah said Live Donation was not only present during the pandemic but was a permanent feature. Instagram also launched a new feature for donations through the Stories sticker. Now when users give donations to organizations through stickers, they can get an ‘I donated’ sticker to use on Stories.
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