As an entrepreneur, you can quickly improve the winning chances of your business and join the group of companies leading their industry by giving your business the perfect brand name. And just in case you were wondering how you can go about that, all you have to do is stick with us because we’d be showing you everything you need to find the perfect name for your business.
Four Easy Steps to Naming Your Business
Ideas alone aren’t the only ingredients your business needs to succeed. You can spend years transforming your ideas into a unique product, but unless those products are backed by a strong brand name, your brand and its incredible services will struggle to achieve good success. We know that choosing the perfect name for your business looks complicated, but don’t worry; the steps below will simplify the process and help you locate your brand’s perfect name.
Conduct Deep Market Research
The key to creating a memorable brand name lies in your knowledge about your target market and the industry. SEE ALSO: How Small Businesses are Benefiting from Todays Technology So, instead of daydreaming about your business’s success, it’s time to put on your thinking cap, conduct comprehensive research, learn everything you can about your organization, audience, competition, and maintain a steady stream of information on the latest happenings in your sector. The knowledge you gather from research won’t only help you shape your business’s values, mission, vision, and goals but will also help you make critical choices that affect the overall growth of your brand in the future.
Get the Right Tone That Fits Your Brand
Believe it or not, your quest for a great name will be incomplete unless you establish the best brand tone for your company right from the start. So, concentrate on your target market and determine what attracts them to your business because the right tone never fails to evoke a strong positive emotional response from your audience. And one way you can find the right tone is to identify the best personality your business needs to take to attract your target customers. Some exciting brand tones include:
Fun and playful Emotionally impactful Modern and innovative
Find Your Brand’s Element
Unless you actively focus on growing your brand, it’ll never achieve its full potential. Discovering your brand’s core elements and keeping them premium is a trusted path to bringing your business to life and sustaining the progress you’ve achieved. Your brand’s core elements are essential to your business and communicate your brand’s essence, character, and personality. They include your business’s:
Big ideas Mission, vision, and goals Value proposition
Understanding these elements is essential if you aim to create a unique business.
Start Brainstorming
Everything we’ve covered above would make it easier for you to prepare your brand’s naming criteria before brainstorming. Your naming criteria will give you a clear image of the best name your business needs. DON’T MISS: Importance of Upgrading Your Business Technology Activate your creativity. Begin searching dictionaries and thesauruses for words that satisfy your company’s naming criteria. Make a list of those words and ensure they’re short, compelling, original, memorable, and symbolic. But, if manually preparing a list of potential brand names sounds too complex and time-consuming, feel free to use a company name generator to find excellent words that align with your brand’s identity.
Test Each Name on Your List
Brainstorming is only one part of the journey; you’d also need to test each name on your list before choosing the best one. Don’t be one of those entrepreneurs who mistake choosing a word without testing it just because it sounds cool. Test each name with a sample audience, preferably from your target demographic, select the best three and check them with the USPTO to see whether they’ve already been trademarked by another brand.
Author Bio
Grant Polachek is the Head of Branding at Inc 500 company Squadhelp.com, the world’s #1 naming platform, with 30,000+ customers from early-stage startups across the globe to the largest corporations including Nestle, Philips, Hilton, Pepsi, and AutoNation. Get inspired by exploring these winning business name ideas.
